Tanning didn't need to be this complicated.
So I simplified it.
No 10 shades. No confusion. No orange.
Just results.
The tanning industry got it wrong.
Walk into any tanning aisle and you’re hit with:
– 10+ different shades
– confusing undertones
– products that promise everything…
and still turn orange
No one actually explains what you need.
So most people are left guessing. And hoping for the best.
I don’t believe tanning should be complicated.
After 20+ years in the beauty industry - tanning thousands of clients, working on red carpets, and seeing real results on real skin…
I realised something:
People don’t need more options.
They need the right ones.
So I built Island Vibes Tan on one simple idea:
👉 Simplify tanning. Make it foolproof. Make it actually work.
So I stripped it all back.
No 10-step routines.
No confusing shade charts.
No overthinking.
Just:
✔️ 2 express shades
✔️ A universal brown base
✔️ Results that develop based on time — not guesswork
That’s it.
Because tanning shouldn’t feel like a science experiment.
Here’s what most brands won’t tell you…
The colour you see when you apply your tan?
That’s just a cosmetic bronzer.
It washes off.
The real tan comes from DHA reacting with your skin.
Which means:
👉 Your result depends on your skin - not the bottle.
Your pH.
Your prep.
Your skin type.
That’s why Island Vibes was designed to adapt to YOU - not force you into the wrong shade.
Founders Story
This didn’t start in a lab. It started in my garage.
I’ve spent over two decades in the beauty industry.
I built a 7-figure salon from scratch.
Worked with celebrities.
Tanned for major TV networks and red carpets.
But behind the scenes?
I kept seeing the same problem over and over again.
Tanning was overcomplicated.
And people were confused.
So I decided to change it.
I spent 2 years developing a formula with one of Australia’s top cosmetic pharmacists…
And built Island Vibes Tan from the ground up.
From my garage.
With kids at home.
Figuring it out as I went.
Because I knew there had to be a better (less complicated) way.
Founders Story
This didn’t start in a lab. It started in my garage.
I’ve spent over two decades in the beauty industry.
I built a 7-figure salon from scratch.
Worked with celebrities.
Tanned for major TV networks and red carpets.
But behind the scenes?
I kept seeing the same problem over and over again.
Tanning was overcomplicated.
And people were confused.
So I decided to change it.
I spent 2 years developing a formula with one of Australia’s top cosmetic pharmacists…
And built Island Vibes Tan from the ground up.
From my garage.
With kids at home.
Figuring it out as I went.
Because I knew there had to be a better (less complicated) way.
The result?
A tan that:
✔️ Looks like real skin
✔️ Fades evenly
✔️ Works across all skin tones
✔️ Doesn’t feel sticky
✔️ Doesn’t smell like fake tan
And most importantly…
👉 Makes you feel confident in your skin.
This is more than a tan.
It’s confidence.
It’s simplicity.
It’s feeling good in your skin without damaging it.
Ready to simplify your tan?
A Word From Our Founder
“More than just another tan brand, I want to create an inclusive and diverse lifestyle brand, that is represented by real people, that is relatable and authentic. A brand with all the elements to create that vacation feel, every day, all year round. Easily accessible and educational, for our community to understand all aspects of our products and have them feeling like their best self. When we look good, we feel good, and when we feel good, our whole vibe changes. It lifts our vibration and we live a more positive life”