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EVENT: Inside the Island Vibes brand launch
Inclusivity, education and a damn good tan – the building blocks of Australian mum-of-two and celebrity tan artist, Amy Campbell’s new brand – Island Vibes.
Launched in February, Island Vibes is an expertly crafted tanning solution with a mission of perfecting salon-like formulas for equal quality products at home.
The range's formulation is 100% natural DHA, cruelty free with all vegan and gluten free ingredients.
"High-quality tans should not be solely reserved only for an in-salon experience," shared Island Vibes founder, Amy Campbell.
"Island Vibes ‘Home Foam’ is a professional-quality range of at-home products to make self-tanning more accessible for every body."
The brand champions true inclusivity and diversity, curating a range of products for real people from all walks of life.
Celebrity Tan Technician Amy Maree Campbell Is Changing the Face of Tanning With Island Vibes
Long-time tan tech to the stars turned salon owner, Amy Maree Campbell has seen it all. So when it came to finally launching her own range in Island Vibes, it was vital to Amy that tanning be marketed for every single body, Hannah Gay writes.
Amy Maree Campbell is no stranger to the perfect tan. As a young adult, Amy adored the feel of a fresh spray tan, undergoing weekly treatments while working a corporate sales and event management role. Amy’s mother had faced a melanoma diagnosis, and so for the Bondi locals “it was always drilled into me that you were not allowed to bake [in the sun],” Amy tells Professional Beauty. One bad burn from a solarium at the age of 18 served as a poignant mindset shift for Amy around the damage tanning can do to the skin.
Diversifying beauty: mum's industry vision with body tanner
When Caringbah's Amy Maree Campbell told friends she wanted to launch a tanning product, their reaction was met with some honest truths.
"Some said why would I want to do that when there are a million of good tanning products in a saturated market," she said. Realistically, they were right. But the Sutherland Shire mum and entrepreneur said her idea was more about selling the message behind her new business.
A key focus of Amy Maree's venture is diversity. She aims to reach everyone with her new project, Island Vibes, and educate people at the same time.
After 20 years in the beauty industry, the celebrity tan artist has spent the past two years formulating a tanning product with a chemist.
Love Island 2023
Love Island contestants in 2023 were all sprayed in Soft Natural Glow and left on for 20 minutes for the promo shoot.
Logies 2023
An array of Australian Entertainers were spray tanned for the Logies 2023 in Island Vibes Soft Natural Glow and Deep Banging Bronze.
Pictured: Danika Mason, Allana Ferguson, Sarah Abo and Tara Brown.
