ISLAND VIBES - CHAPTER ONE

LIVE YOUR VACAY LIFE, 365

  • We all know how that perfect tropical holiday tan makes us feel, but how can we chase that vibe all year round? We have exciting news for you, this vacay vibe just got a whole lot easier to achieve and you don't need to use your Frequent Flyer points to get it. We have got you covered. I mean you won't be able to join the mile high club, but you will be able to join the IV crew which is just as fun but a lot less sticky (wink wink).

    This special feeling now comes in a bottle so you can live that Vacay Vibe, 365. Island Vibes tan is now available in 2 amazing colours for professional Spray Tanning and the same salon quality for home self-tan, in our signature "Pina Colada" scent to get all your senses working in overdrive. 

    We have launched our hero 20-minute tan, Soft Natural Glow, to bring that Vacation feeling into your weekly routine. No more excuses. Pick a day (often Thursday) and pop your head-to-toe self-tan into your weekly beauty routine. Just a few pumps of the IV foam on your mitt and away you go. Shower it off in as little as 20mins and you are on your way to that vacay life. Although the 20-minute formulation is designed to give you a "hint of natural glow" it can be left on longer for a slightly deeper tan whilst still keeping it very natural. Those who love a bold tan, we have created Deep Banging Bronze just for you. Ideally a 1-2 hour wash off, this will give you more depth of colour whilst still not looking like a typical fake tan.

    Start using Island Vibes in your weekly routine and we guarantee it will lift your mood, you will probably be mistaken for being on holidays and we are sure you will be told you are glowing. We can't wait for this quick and easy routine to become a part of so many people's self-care weekly sessions and have moods lifted all over the country without the expensive price tag of a tropical Island holiday. 

    Ready to Glow? 

Inspo behind Chapter One:The Pool Shoot 

"Think white walls of Santorini, poolside Villa in Bali, or tropical greenery and a crochet swing in Tahiti. The feeling and inspiration behind our Chapter 1 shoot was to embody all of these things, but throw in big blue skies, saturated sunlight and a bunch of real people. Now my friend, we had the perfect set for our Island Vibes."

You would be forgiven for thinking we shot overseas, the location could easily be mistaken for a villa in Bali or cliffside in Greece. We were lucky enough to score this incredible location in the South of Sydney at Cronulla Beach. This cool Mediterranean style home "Casa Palma" was the perfect location to showcase our tanned bodies in what looked like a holiday location abroad.  

Our People, Our Values  

You will notice in our shoots our models are carefully curated and not the typical stereotype usually showcased for tanning brands. We believe in representing every "body" and we feel the beauty industry, well in particular, the tanning industry, is not doing this enough. We are not inclusive just to tick boxes, we believe for our product to truly be received in the community and understood, it needs to show its versatility and to do so, it needs to be shown on real people. 

As a regular tan tech, servicing thousands of people for almost 2 decades, Amy was often told by clients, "it's hard to gauge what it will look like on me, because it's always such youthful models with barely any imperfections in the advertisements". This got us thinking and resulted in us choosing real people with a variety of skin tones, male, female, various body shapes and sizes, different ethnicity, and various ages. We truly believe that inclusivity is one of the most important values a company should have. Everyone should feel seen and represented and everyone should feel like they belong to a community and are a part of something big. 

Your Vibe attracts your Tribe

We spent the last two years, not just formulating the best, but simple and easy to use self-tanning products and holiday accessories, but we have been consciously working on a brand that we hope will build a community, a tribe filled with empowered people ready to influence positive change.

When our tribe purchase IV products, we want our energy and company core values to be something that they feel through every purchase. Be reminded that they belong to something big, feel seen, heard and represented.

We believe everyone should feel they belong somewhere in the world, and if our values align, we would love you to be a part of our journey to change the industry and shake things up. More than just another tanning company in a saturated market, we are a lifestyle brand, a way of life, a feeling, a reminder, a positive influence.

A brand with purpose, on a mission to make change.